7 teams of 30 University Students from

4 European Countries working together with

a mission: to contribute to the community

with creativity and knowledge, sharing their potential to make an impact in society!


This is IDOMENI Social Business Challenge,

a life-changing experience for the participants, that thanks to their commitment will boost the growth of an NGO trying to offer

fair employment to refugees.


One Business Plan, one social cause: helping the NGO NAOMI

30 participants coming from all over Europe

3 steps

One winner

Do you want to learn more? Go to the official event's page


Have you ever wished you could make a change, even small, for better in the world?


This is what pushed 31 young businessmen and businesswomen coming from seven different colleges around Europe, divided into seven teams, to head to Bonn on 26-29 February

They decided to change the life of refugees in Greece by participating in the Idomeni Social Business Challenge and create a business plan and a website for Naomi, the greek NGO  based in Thessaloniki that aims at becoming a textile social enterprise.

The seven teams - Romans (Italy), Odyssey (Romania), 4Ward (Italy), Lentejas (Spain), Monterroni (Italy), Cidizens (Hungary) and D.R.E.A.M. (Italy) - met in Bonn, Germany, for a 4-days training, from 26 to 29 of February. They not only had the chance to meet their rival teams for the first time, but it was also the opportunity for them to get to know more about Naomi and the Challenge itself. Finally, they learnt how to develop a stunning business plan and website to help Naomi in its objective. 

Here’s what happened in Bonn!

Agenda here.

Photo Gallery here.




Once the teams return to their countries, they will work on their business plans independently.

They will be assigned a mentor from EucA, in order to follow their work, offer help and assure that NAOMI receives the best possible proposals!



The final event is set in Thessaloniki, Greece, on 27-29 April 2020.


Each team will present its business ideas that will be evaluated by a jury composed by Social Business specialists and professionals, who will judge the entries and will pick a winner. The winning business plan and website will be used by NAOMI to launch its venture.


Besides, all the participants will have the opportunity to meet the NGO staff and facilities, in order to know the people they had helped.



Collegio Nuovo, Pavia (Italy) 



Residencia Nuestra Señora del Rosario, Madrid (Spain) 



Collegio Don Nicola Mazza, Padua (Italy) 



Mikó Imre Szakkollegium, Cluj Napoca (Romania) 



RUI Collalto, Rome (Italy) 

RUI Celimontano, Rome (Italy)



Corvinus IT Students’ Association, Budapest (Hungary) 



IPE Collegio Monterrone, Naples (Italy)

IPE Collegio Villalta, Naples (Italy)



26 FEB




15:30 - 16:00


16:00 - 16:30

Welcome Session

16:30 - 17:30

Remembering Idomeni

The moving stories of the people behind NAOMI

17:30 - 18:30

Don't Waste It, Wear It!

Icebreaking activity

18:30 - 19:00




You are invited to an international dinner in which people from all over the continent will present their countries' more typical food and drinks

27 FEB


9:00 - 9:15

Welcome Remarks

Alessandra Arcodia, Policy & Advocacy Director, EucA

9:15 - 10:15

Arriving in Europe

The European and German policies towards refugees 

Dr Manuel Becker, Director of the Institute for Political Science and Sociology, University of Bonn

10:15 - 10:45

Coffee Break

10:45 - 11:15

Meeting EucA

Introducing EucA and the #IdomeniSBC

Guillermo González Molina, Communication & Policy Officer, EucA

11:15 - 12:30

Status Update: Refugees Today

The current situation of refugees and the international work of UNHCR

Chris Melzer, Spokesperson of the UNHCR's branch office in Berlin

12:30 - 13:30

Lunch On Your Own

13:30 - 14:45

Introducing NAOMI 

Presentation of the NGO

Helge Dresen, Online Communication Officer, UNO-Flüchtlingshilfe

14:45 - 16:15

Financial Analysis

Strategic thoughts on NAOMI's financial plan

Ulrich Gensch, General Director, GESA Wuppertal

16:15 - 16:30


16:30 - 18:00

Market Analysis

A theoretical approach and challenges for NAOMI as a church-based charity in Germany

Ulrich Gensch, General Director, GESA Wuppertal

18:00 - 19:00

Free Time


Dinner All Together 

Cafe Von & Zu; Bonner Talweg, 77, 53113 Bonn, Germany

28 FEB


9:00 - 10:45

Social Entrepreneurship: Why and How?

Behind the scenes of social business and its challenges

Uwe Schneider, Chief Impact Designer & SDG Economist,

Unitely-Connected Impact

Astrid Nierhoff, Co-founder and Director, StoryAtelier

10:45 - 11:15

Coffee Break

11:15 - 12:45

The Bazaar 4.0

Digital market and e-commerce

Anna van Westen, Junior Consultant Customer Experience Design, 4-advice 

12:45 - 13:45

Lunch On Your Own

13:45 - 15:15


Laboratory - Sustainable and ethical fashion

Stylanee Parascha, Founding President, Fashion Revolution Movement Luxemburg

15:15 - 16:15

A Glimpse into the Digital World (I)

Workshop - Website design

Celia de las Cuevas Tovar, Communication Officer, EucA

16:15 - 16:30


16:30 - 18:00

A Glimpse into the Digital World (II)

Workshop - Website design

Celia de las Cuevas Tovar, Communication Officer, EucA

29 FEB


9:00 - 10:15

From Kenya to Vogue Italia

Testimonial and best practices session

Ruven Börger, Co-founder, Looks Like Avido

10:15 - 10:45

Bonn and Beyond (I)

#IdomeniSBC procedure rules 

Sheryl Ragnetti, Projects and Events Officer, EucA

10:45 - 11:00

Coffee Break

11:00 - 12:00

Bonn and Beyond (II)

Group work

Guillermo González Molina, Communication and Policy Officer, EucA

12:00 - 13:00

Closing Remarks

Helge Dresen, Online Communication Officer, UNO-Flüchtlingshilfe

EucA team




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