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IDOMENI Social Business Challenge

The Final - Online Event

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7 teams of 30 University Students from

4 European Countries working together during 2 months with

a mission: make an impact in society!


IDOMENI Social Business Challenge has come to and end and we already

have a winner! The team who will boost the growth of an NGO trying to offer fair employment to refugees is...

Check the winner!

WHAT IS #IdomeniSBC?

One Business Plan, one social cause: helping the NGO NAOMI. 

30 participants coming from all over Europe.

3 steps. One winner

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Do you want to learn more? Go to the official event's page

The Final


The great adventure of the Idomeni Social Business Challenge has already come to an end: not the Coronavirus, nor the distance and nor the quarantine has stopped the #EucAPeople achieving their objective!

Starting from the event in Bonn at the end of February, 22 of the students involved in the project have worked relentlessly for almost two months to complete the Challenge and create a Business Plan and a Website for Naomi!

The five teams - Romans (Italy), 4Ward (Italy), Lentejas (Spain), Monterroni (Italy) and D.R.E.A.M. (Italy) - who made it till the end, exposed their projects on 27 & 28 April in front of a jury of experts coming from the entrepreneurial and academic world.


Who won the big prize? Check your self! 


Online Agenda

27 APR

10:00 - 10:20

EucA & Naomi Welcome Session

10:20 - 11:00

Transparency in Fashion and Innovation

Marina Spadafora, National Coordinator Fashion Revolution Italy

11:00 - 11:10

Meeting the Jury

11:10 - 11:40

Presentation DREAM

- 10' Presentation

- 10' Q&A
- 10' Feedback from the jury

11:40 - 12:10

Presentation MONTERRONI

- 10' Presentation

- 10' Q&A
- 10' Feedback from the jury

28 APR

10:00 - 10:30

Presentation THE ROMANS

- 10' Presentation

- 10' Q&A
- 10' Feedback from the jury

10:30 - 11:00

Presentation LENTEJAS

- 10' Presentation

- 10' Q&A
- 10' Feedback from the jury

11:00 - 11:30

Presentation 4.W.A.R.D.

- 10' Presentation

- 10' Q&A
- 10' Feedback from the jury

11:30 - 11:50


Jury meet

11:50 - 12:00

Winner Announcement


πως τοστ! - Toast Altogether

Bring your drink and let's celebrate!


Speaker & Jury
Marina Spadafora

Advocate for fair fashion

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Mrs. Spadafora is known worldwide for her experimental and sophisticated knitwear brand with boutiques in Milan and Florence. She has collaborated with Prada, Miu Miu and Ferragamo e Marni and has been Creative Director of “Auteurs du Monde”, the ethical fashion brand of Altromercato, entirely made up of producers belonging to the World Fair Trade Organisation for the respect of people and the environment.

She worked directly with the United Nations to bring development to emerging economies through fashion.

In 2015, she received the United Nations “Women Together Award” for her work with handcrafted textiles in the world. She is the Italian coordinator of the Fashion Revolution and has done a TED Talk on the theme of “Consumer Power.”


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Nicola Sarcinelli

Retail Excellence & Performance Manager Retail at Gucci, Seoul

Mr. Sarcinelli studied Economy at Tor Vergata University, where he also obtained a Master’s in Banking and Finance. 

He worked as an M&A and Business Development analyst in Fincantieri, Trieste, before joining Gucci in 2014. He began as Business Analyst at the Milan Office and then joined Gucci’s Seoul headquarters, where he became Omnichannel Business Project Manager. Since 2017 he is the Retail Excellence & Performance Manager at Gucci Seoul.

Mrs Aslanidou has worked in the field of architecture since 2004 and since 2010 in the field of photography, with parallel studies on their theory and applications. The subjects of research she is specialized on are: Theory of Space & Movement, and The Role of Photography and Landscape in the establishment of national ideals. 

Yeoryia Aslanidou
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Alessandro Signorini
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Alessandro Signorini

Professor of Social Marketing and Fundraising at John Cabot University, Rome

Mr Signorini has been Chair of the Business Administration Department at John Cabot University. He has also cooperated in fundraising projects for organizations like the World Food Programme or Oxfam. He co-founded an innovative social start-up in the field of charity cashback called Donapp. Since 2016 he is a member of the Board of Trustees of Soleterre Foundation, which deals with pediatric oncology.

Helge Dresen

Online Communication Officer at UNO-Flüchtlingshilfe, Bonn

Mr. Dresen has worked at the German Federal Foreign Office in Brussels, at the University of Bonn as an assistant and as EU Careers Ambassador in EPSO. Since 2017 he is Online Communications Officer at UNO-Flüchtlingshilfe, the German partner of the UNHCR.  He has been involved with NAOMI Thessaloniki NGO in several projects for four years.

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Lorenzo Ricciardi Celsi
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Certified as Project Management Professional (PMP), Mr Ricciardi has been a technological consultant, business developer and project manager in different Italian institutions. He is also a professor at eCampus University and lecturer at Sapienza University of Rome. He is expert in management consulting, big data analysis and Artificial Intelligence. Since 2018 he works at ELIS, where he is Program Manager.

Maria Giulia Palocci

Communications Director at EucA, Brussels

Mrs Palocci has broad experience in Strategic Communications and events management. She worked in Italy at the Italian Ministry of Foreign Affairs and at the University Cooperation for Peace and Development. Now based in Brussels, she has worked for European associations and lobbying consultancies as Edelman or EucA, where she joined as Communications Director in 2017.

Maria Giulia Palocci
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Ulrich Gensch, 

General Director at GESA Wuppertal, Germany

Mr Gensch is an expert on business management, with proven experience in consulting and business direction. He has been CEO of business such as NOAH! and Ventura; but he has devoted most of his life to run social companies in different fields as CEO in Grüntal, Reditus and GESA. He has done voluntary work in the management of the Protestant Church in Wuppertal and is a member on the Board of several organisations. He is an external expert for NAOMI Thessaloniki Textile Production. 


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Idomeni's Teams_ Odyssey.png
Idomeni's Teams_ THE ROMANS.png
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The decision was not easy. However, after much deliberation from our jury, the team that achieved the highest score in the business plan, website and presentation, winning a mesmerizing prize, was...

4.W.A.R.D. TEAM!

4.W.A.R.D. Team, Collegio Nuovo; Pavia, Italy

Coming from Collegio Nuovo (Pavia, Italy), Elisa Seghetti, Chiara D'Alessandro, Gloria Scala and ​Sofia Fini, captivated the minds of our critic panel of jury. 




Do you want to attend the keynote, some presentations, the winner announcement or the whole event? All you need to join the competition is a computer and a stable WiFi connection! 

Register now! You will receive a link to join the event the previous days! 



The winning team will​ receive: 

- An individual 100€ voucher to expend on Naomi's products.

- A 5 days holiday in Thessaloniki, Greece.*

*This prize could be subject to changes for circumstances not under EucA's control.


If you have any doubt or need further information, contact us at 

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